European Rugby Champions Cup: How to Ruin a Competition

For any rugby fans in the Northern Hemisphere, the images are iconic: The 'H' goalposts on jerseys and balls, Miles Harrison's iconic voice calling the games for Sky Sports, the dramatic updates of the quarter-final qualifiers as bonus points and points differences shifted which teams had an easy route to the finals. The old format for the tournament was imperfect, sure, but it still became the best tournament professional rugby has had. The World Cup is brilliant and will hopefully become better and more intriguing with its expansion for the next iteration, but it lacks the Heineken Cup's never-ending competitive streak. Super Rugby is mostly a fait accompli with scant exceptions. The Six Nations and the Rugby Championship suffer from their exclusivity. The Heineken Cup had it all. But then it lost it. It rebranded in 2014 as the 'European Rugby Champions Cup' and immediately lost some of its most iconic imagery and associations. The money that has plagued mos...